Customers do not think in catalog structures. They describe what they want in their own words, and Hybris sites need to respond instantly with relevant products. EasyAsk brings semantic natural language search into Hybris so shoppers can use long-tail, descriptive queries or voice input to find products faster and with fewer failed searches.
Large Hybris implementations often slow down when merchandising and search changes depend on technical teams. We give merchandisers and business users the ability to manage promotions, cross-sell strategies, and product visibility directly, making it easier to react to market changes and customer demand.
Enterprise commerce success depends on how quickly customers can find the right products and how effectively businesses can shape that journey. Our capabilities enhance Hybris with semantic intelligence, flexible merchandising, and actionable insights that improve discovery and conversion outcomes.
Customers can search using descriptive queries like “men’s large blue polo shirts under $50” or voice input, allowing Hybris to understand intent instead of relying on exact product keywords.
Customers can search using their own terminology through “product concepts” that go beyond catalog structure, helping them discover relevant products even when exact terms are not present in product data.
New product groupings and attributes can be created from existing catalog data without restructuring the Hybris catalog, making it easier to adapt to changing merchandising needs.
Business users can create and manage promotions, cross-sell and upsell rules, and product relationships in real time without IT involvement, improving speed and execution across campaigns.
EasyAsk integrates directly with SAP Hybris environments and supports both SaaS and on-premise deployment models, giving enterprises flexibility to choose how search, merchandising, and indexing are deployed based on performance, control, and infrastructure requirements.
Customers expect instant, accurate product discovery across every interaction. EasyAsk enhances SAP Hybris with semantic search, intelligent merchandising, and agile commerce tools that help your teams move faster and help your customers buy with confidence across global markets.
